Marketing Strategy is Mandatory for Business Success

The Private Practice of Anger Management is a legitimate small business. To be successful, all providers must follow established marketing strategies for business success. Anderson & Anderson has a specific marketing strategy that works and has already been proven by our own success. You can and will benefit from our experience by copying our successful marketing plans, including selling methods, pricing and advertising and joining with us in this new effort.

To assist our for-profit Certified Anger Management Providers, Anderson & Anderson has launched an aggressive marketing campaign in partnership with a self-selected group of our providers worldwide. You can be a part of this group.

As a Certified Anderson & Anderson anger management/executive coaching provider, you are already part of an internationally recognized brand. To be successful in business you have to brand and differentiate your practice as the best service or product supplier to customers, from their point of reference. Therefore, you must constantly reestablish your identification with the Anderson & Anderson brand.

Pricing is not a differentiation technique. Continually lowering your selling price, or having the lowest selling price never makes you indispensable to a customer. It only makes you easily replaceable. “Anderson & Anderson are not the cheapest, but we are the best”. Our success has been based on the coherency of our model. We are different from our competitors because our model uses a pre and post test with a clear focus on skill enhancement relative to anger management, stress management, communication and emotional intelligence.

Below are some self-examining questions to ask about your current practice:

• Do you know, or do you just think that you know what your practice is really about?

• Who are your real customers?
• Are you really marketing the total package of products and services to them?
• Are you differentiating your company from your competition?
• Do you know who your local competitors are?
• What is your customer's point of reference?
• Are you providing leadership to your practice and your community?
All of these issues are routinely addressed in the marketing plans used at Anderson & Anderson and will be made available to our marketing partners.

Effective June 1, 2007, all for-profit providers who wish to be listed on our website, must have a functional website and must pay a modest fee of $39 per month in advance for this listing. In addition, any provider can be listed without charge on our Directory of Anger Management Providers at www.anger-management-resources.org. We will provide additional links to the links section on our website at http://www.andersonservices.com/resourceslinks.html . Finally, any of our marketing partners can place our new marketing DVD on his or her site as it appears on our site or pay to have the DVD information edited and related to your own practice. To view this three minute DVD, click here: www.andersonservices.com or visit YouTube at http://www.youtube.com/watch?v=nR1WyqnYDes.

For additional information, please call George Anderson at 310-207-3591.

George Anderson, MSW, BCD, CAMF


George Anderson, MSW, BCD, CAMF
Diplomate, American Association of Anger Management Providers
http://www.andersonservices.com/
http://www.angertrends.blogspot.com/
www.anger-management-resources.org