Anderson & Anderson Launches Extraordinary Marketing Strategy

At the suggestion of the Vice President of Human Resource Management for a major automobile manufacturer based in Los Angeles, Anderson & Anderson recently launched an incredible marketing strategy that is resulting in an unprecedented number of referrals of both executive coaching clients, as well as line staff to our anger management groups and those of our providers.

This new strategy is simple but powerful. We sent out letters to 50 Human Resource managers of Hospitals, Banks, Manufacturing Companies, New Car Distributors, City, State, County and local governmental agencies. Along with this introductory letter, we sent copies of “When it’s Time for Anger Management” (which can be found at: http://www.andersonservices.com/resourcesnews-10.html) and “The Storm’s Quiet Eye” (http://www.andersonservices.com/LATimesArticle.html). Both of these publications clearly explain what anger management is and how the Anderson & Anderson model works. Finally, we included a complimentary copy of “Gaining Control of Ourselves”, the new Anderson & Anderson DVD. This DVD explains the Conover Assessment used in our model and gives a sample of nine lessons for executive coaching and anger management clients.

Given the remarkable success of this effort, Anderson & Anderson will assist any of our providers in purchasing these DVDs for the discounted price of $20 each when purchased in multiples of 20 or more. We will also provide you with a copy of the actual letter we sent to these H. R. Managers. The two articles can easily be downloaded from our website at www.andersonservices.com.

George Anderson, MSW, BCD, CAMF