“Me Too” Marketing Does Not Work

As I approach my 32nd year as a successful small business operator, I have found that one marketing strategy simply does not work. “Me Too Marketing” takes the easy route of simply claiming to do whatever the industry leaders do. It does not distinguish your services or products from others; and, therefore, it does not offer any reason for clients to do business with you.

According to Marcia Yudkin of The Marketing Minute, at
http://www.marketingformore.com: “When I was probing a client on what made his business special, and he replied, ‘Actually, I’m just like everyone else. What is wrong with that? I’ll just be another burger place’.”

With a “me too” presentation and no distinctiveness, your firm becomes harder to remember, harder to recommend and difficult to market in a focused way. Why create such challenges deliberately? The success of the Anderson & Anderson anger management/executive coaching model is, in part, related to its uniqueness. This model teaches skills in recognizing and managing anger, stress, assertive communication and enhancing emotional intelligence. It includes an assessment at intake and a post-test when the class is completed.

Our “me too” competitors claim to do every thing which we do without any hint of anything special or different. This approach has little appeal to potential clients.

Yudkin advises: “Instead, select something appealing for customers around which to create your identity. Possibilities are endless.”


George Anderson, MSW, BCD, CAMF, CEAP
Diplomate, American Association of Anger Management Providers
http://www.andersonservices.com/
http://www.angertrends.blogspot.com/
http://www.linkedin.com/in/coachinganger
www.anger-management-resources.org